oI don't work for Google. I don't have access to <p>I don't work for Google. I do not have permission to use the Google product review algorithm. I didn’t dress up as Paul Hall’s long-lost Uncle Homer and approach him on the street, trying to learn more about Google’s progress with the algorithm. ok i want to try it...but i haven't moved on yet. I'm not sure Paul would like a scenario like this... :) The conclusions below are based on a review of many sites affected by the latest update, based on my experience analyzing major algorithm updates over the course of my career, hearing directly from the owners of affected sites and multiple businesses (in different niche categories) that help focus on reviews. Product Review Update: Key Findings from the Front Lines Review Content:
Most are complete, useful, detailed and balanced (with clear disclosures). When the update first rolled out, it was easy to assume that all negatively impacted sites would have minimal review articles, short, meaningless posts, etc. That's certainly been the case for some of the Industry Email List declining sites I've analyzed, but certainly not all. Not even close actually. After digging deeper, I found that many review articles are actually ok (not great, but not terrible either). Also, a couple of examples of incidental improvements...i.e. the site jumped up, not much to do with the comments. I'll talk more about this in a later post. Below, I will present key themes based on the updated analysis,
Also provide a couple of examples I found (without disclosing the website and URL). My goal is not to "preclude" any particular company from dropping it in this update. From what I've found, I think you'll get a good idea of what I'm seeing in different niche categories. If you read Google's post on updating product reviews, it provides some questions that site owners might ask about the content of their own reviews. Google also linked its major update blog post with more questions for site owners to ask. These questions are designed to ensure that websites provide consumers with unique, original and in-depth review content.