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Requirements gathering
The general principle of demand collection is to business email list focus on the target user, be market-oriented, exhaust all ways, and try every method to understand what users need at present, what are the most urgent problems to solve, and what are our current The product does not meet or although it meets the needs, the user experience is not good, and so on.
The methods of requirements gathering can be roughly divided into two categories: internal and external:
The main internal channels are:
The first one is the product manager itself. The product manager is the real owner of the product. The success of the product is closely related to the energy that the product manager pours into the product. The product manager is also the first user of the product, and is a target user that is 100% matched. It is necessary to continuously use the product and find out the pain points of product use, the unfavorable user experience and the unfinished demand of the product in the process of use. If the product The manager is not familiar with his own product and does not know how to use it, so the product is undoubtedly "poor";
Brainstorming meeting, it is recommended that product managers hold brainstorming meetings within the company from time to time, pulling together colleagues in R&D, design, and operations to discuss a certain topic. Of course, the brainstorming meeting cannot be held at will without rules, otherwise it will be a waste of everyone's time to not talk about it, and over time, everyone will not be enthusiastic to participate. Brainstorming meetings generally have the following three principles: ①No limit, the more ideas, the better, and encouragement to speak freely; ②It cannot be denied, this must be clarified at the beginning of the storm meeting, and any star product may originate from an accident. ③ There must be a rhythm, a good product manager must also be a good host, to control the audience, only goal-oriented and time-limited activities are productive. Of course, there is one more important premise, don't let the boss participate!
Feedback from quality, pre-sales, after-sales and other departments. Once the product goes out, these colleagues who have the closest contact with the user can help us get the first-hand data of the user's use. Pay attention to the feedback of the market, this is the first-hand information of our product improvement, which is very precious;
For innovation proposals, some topics or topics can be raised in the company's internal forum from time to time, and employees with ideas are encouraged to make proposals. Once adopted, the whole company will publicize and give rewards (this is very important for encouraging innovation). The method can break the curse of knowledge very well, and seemingly unrelated product sections can solve problems with the same technology;
Of course, there are also ways to deduct products on a daily basis, and try each other's products from brother divisions.