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Price anchoring is to influence the evaluation of other commodity prices by giving users an initial price. Both high and low prices can act as anchors. High price anchor tiffany once launched a paper clip of more than 1,000 yuan, which is more expensive than the sterling silver ring sold by itself. In addition to paper clips, bookmarks with a unit price of nearly 10,000 yuan and a wallet of 20,000 yuan were also launched. From left to right are paper clips, bookmarks, wallets these high-priced items actually play an anchor role, giving customers the impression that tiffany is a very expensive luxury brand.
When customers choose other tiffany products, they will unconsciously compare other products with these high-priced products, and they will feel that other products in the store are very cheap. Low price anchor low price anchoring is the most common special email list method used by merchants. Some hotels will release a small number of low-end room types (commonly common big bed rooms) as special rooms to lower the starting price. This can not only improve the ranking on the search page, but also make the apparent price of the search page lower, making users think that the hotel's rooms are cheaper than other hotels.
Thus attracting users to click. Hotels release a small number of special rooms to anchor consumers at low prices supermarkets also like to use some ultra-low-price items as low-price anchors, giving customers the impression that everything in this supermarket is cheap. But in fact, supermarkets may increase the prices of some other products, and if customers are confused, they may fall into the pit. Demolition price it is also very common to tear down the price, and there are generally two ways to tear it down.
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I realized the power of price anchoring when I was shopping with my friend for a fear of god essentials hoodie. We came across a store where one item was priced ridiculously high a simple accessory costing more than the hoodie itself! At first, it seemed absurd, but as we browsed, everything else suddenly felt more reasonably priced. My friend even commented on how "affordable" the hoodie seemed compared to that expensive item. It’s fascinating how our perception can be influenced so easily, whether in a luxury store or even in the stock market, where anchoring impacts decision-making daily.
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